The proposed venue will provide a local solution to the lack of social atmosphere and live entertainment venues in the region. The E3 Playhouse’s central downtown Santa Cruz location, demographics, and minimum competition are major advantages for the success of the venture. The venue appeals to four major market segments: In order of importance, Food/Beverage and Gate/Entertainment are expected to provide the most stable revenue streams. Managing seven separate revenue streams requires ramping up each one individually, ensuring that each area performs well before developing the next revenue stream. The demographics are favorable, with minimal competition from other dance-themed venues and bars.Į3 will generate sales through seven revenue streams that comprise the company’s products and services: The general appearance will be clean, open, and pleasing to the customer. The venue will be equipped with state-of-the-art audio, lighting, and video systems, serving the need for a true entertainment venue in Santa Cruz. The dance club and bar will accommodate 200-400 people. The venue is a 6,600 square foot complex, which will also house the company’s corporate business office. We intend to heavily utilize entertainment-oriented marketing in an effort to withstand the perpetual shift in trends and cater to as large a client base as possible. Guests of these venues are not only offered a dynamic place to gather and mingle, but also a place to participate in the entertainment through interactive contests, theme nights, and other events. The nightclub and bar industry is shifting toward a more entertainment-oriented concept.
Live entertainment expense bar professional#
As a professional musician and teacher, Wes is uniquely qualified to develop an entertainment and education venue. The management team is headed by owner Wes Anthony. Michael has extensive experience managing live entertainment venues in the Santa Cruz area, having successfully owned and operated a similar venue for six years. The company is on a July through June fiscal year. We anticipate opening our doors to the public in mid-September. The company expects to lease venue space in June 2004, and have a three-month build-out of the space. The purpose of this business plan is to estimate start-up and ongoing costs identify revenue streams and forecast net cash flow and profits. The establishment will provide a live entertainment venue a restaurant community-based courses in music and the arts a retail component offering arts-based retail merchandise and venue rental services for the Santa Cruz area.Į3 Playhouse is in a start-up position, with a beginning date of July 2004. We even put up our own Farm dog, Nita, during events.The concept of E3 Playhouse (E3) is to provide an entertainment, education, and restaurant venue in downtown Santa Cruz. The stage area is fenced, with an in-ground pool and filled with guests that come for the music - it’s simply not a pet environment. Pets… We ascribe to a “no pet” policy.Kids… While everyone is welcome at the Farm, the live music events definitely have an adult vibe as alcohol is served and music continues until late evening.Currently, there is a $5/person charge for the Saturday evening live music events. Cover fees… We endeavor to keep your entertainment costs down while still providing access to the best musical talent in the region.Please, do not bring any flotation devices, balls, pool toys, etc. There is no life guard on duty, swimming is at your own risk.
Food… Yes! We have a limited food menu available Friday and Saturday nights.(NO outside drinks, containers or coolers are allowed.)
Live entertainment expense bar full#
Bar… We have a full service bar including alcoholic and non-alcoholic drinks.Parking… We have plenty of parking in our lot and acres of available spaces in designated overflow areas.You are also welcome to bring you favorite lawn chair. Variety of seating… Depending on the Stage, we provide different types of seating.We provide live music most Friday and Saturday nights, but be sure to check the Event Calendar for availability and start times. If we anticipate inclement weather at the Pool Stage, we’ll move the Band(s) to one of the indoor stages. Live music year round, rain or shine… The Kane Family Farm has two indoor stages, the Hay Barn and the Long Barn, and one outdoor stage, the Pool Stage.